BEHIND THE BRAND
Brand from present generation for present generation ASTЯO. is here
to make you feel the best of yourself in your clothes. We are a brand
that want the world to be full of colors. Because our generation is about sharing, is about connection, learning from each other all around the world.
I am talking to you, the ones that are full of passion, of dreams, i am talking to the dancers, painters. I am talking to all the souls that see the world differently.
Be your self, find your star.
W e are in 2020 and AST Я O. finally taking shape!
In addition to this, you will need to know more about it.
It all started three years ago. Fascinated by materials, colors and shapes, I wanted to create something unique and simple, with special attention to comfort and colors. At first, I started by customizing hoodies, of which I doubled the sleeves and the hood with synthetic satin in different colors, making the sweater warmer and more pleasant to the touch. This idea came to me when I realized that fashion mostly focuses on the exterior visual aspect of the room. But, for me, a garment should be beautiful inside and out. That's how, after many attempts, the custom sweater emerged and my adventure started!
In addition to this, you will need to know more about it.
After a few years of research, experiments, and results, I decided to take the plunge, and show the world a universe of colors through my fashion. I no longer wanted to walk in the streets and live in a grayish and dark world. I wanted to create pieces that could provoke reactions through their bright colors or their abstract shapes.
I made the choice to associate the colors of my collection with emotions. Yellow, linked to the sun, makes the garment warm and cheerful. Red, an emotional color par excellence, is linked to love, but also, to its counterpart, hatred ... At least according to my interpretation, and like me, each person who will wear these pieces will be able to appropriate and interpret them. his way the unique and original garment he wears.
In addition to this, you will need to know more about it.
From the start I wanted my brand, AST Я O., to be suitable and reach a large audience. This is why the collection is unisex. I didn't see the need to create two categories, male and female, except for sizes that differ by gender.
In addition to this, you will need to know more about it.
My inspirations are vast. I would define this as a large painting filled with abstract shapes accumulated by my years spent in exhibition halls, by my travels, by the anchored images of my mom reading me Alice in Wonderland younger and more ... My Lucid dreams, from an early age, have also inspired me a lot. I have accumulated perfect memories of my dreams, details, sensations, maybe even smells, who knows .. I have often wondered if dreams built me ​​or the other way around, but after careful consideration I think so. let it be both. What I am certain of in any case is to have achieved one through the opening of my brand, of which I am proud.
In addition to this, you will need to know more about it.
I just want to share my imagination with a world that is finding it harder and harder to break out of the boxes.
I welcome you to my world.
ASTRO
AST Я O. and its beginnings:
Collection ASTЯO.
ASTЯO . , like many new brands, tries to find ecological solutions for the manufacture of its clothes and their distribution, but this is not always 100% possible. This ecological question arises in all businesses, whether large or small. Whether they have the means or not, the real difficulty is finding companies that produce and harvest locally (which is almost impossible these days). In addition, we want to be as transparent as possible about our products and we will continue to keep you informed of the ecological advances of our brand. A lot of questions arise, but here is our goal.
The position of AST Я O. is this: we start with the simplest and the cheapest, while having the possibility of offering real quality clothes without producing huge quantities in order to avoid overproduction leading to waste. .
To start with, we are producing in Zhejiang China. The company we work with is certified by SGS as being eco friendly. Our goal, when we have the possibility, is to offer you clothes produced in Europe made from bamboo, being one of the best ecological solutions thanks to its closed circuit. The companies that offer this are companies that grow bamboo, process it and replant it. There is no question of deforestation or the use of pesticides en masse; bamboo needs little water for its production unlike cotton.
We want to offer you a comfortable brand, which suits you but which is also aware and open on this ecological question.
This is our goal, because we cannot complain about a situation by participating in it. You have to start somewhere.
CUSTOM ASTЯO.
In addition to this, you will need to know more about it.
T he AST Я O. CUSTOM hoodies are produced in Honduras and we provide customization, in France, directly in our workshop / home. The company we work with has WRAP certification, awarded to factories respecting ethical labor standards. . She joined the community of the FLA (Fair Labor Association) which translates into French "Association du travail equitable".